Imelda Ladebo is a 2012 BEFFTA Award nominee, graduate of accounting and business management, and a professional and qualified London-based makeup artist, specialising in bridal, commercial, editorial, TV and film.
We chatted with Ms Ladebo to find out her tips, tricks and views on beauty, which you can read in full, below…
SPICE: What does beauty mean to you?
Imelda: Beauty for me goes beyond the physical. A beautiful person is someone who isn’t only physically attractive but whose character and personality also attracts people.
What is your day-to-day beauty routine?
My daily beauty routine is very basic – I cleanse, tone and moisturise before any makeup goes on my face.
Do you have a signature look?
I think I have two actually; nude eyes and a bold lip, or winged eyeliner on my lids and soft or nude glossy lips. I don’t like being fully made up all the time so what I do is make one feature stand out while keeping the rest of my face as nude as possible.
What would be your must-have beauty product be?
As weird and unexpected as it may seem, Milk of Magnesia is one product I cannot do without. It’s the best beauty discovery, ever! It works great as a primer and keeps the face extremely matte all day. I don’t wear makeup everyday, but when I do I prime my face with Milk of Magnesia before my powder goes on and I find I never have to touch up throughout the day.
“The ‘exaggerated brows’ trend is something I think needs to stop.”
If we were to open your makeup bag, what brands and products would we find?
Where do I start? In my personal makeup bag you’ll definitely find some Nars blushers, MAC powder and blushers, Rimmel lipsticks, Chanel bronzing powder, Urban Decay eyeshadows, YSL eye liner, L’oreal mascara, BMPRO lipsticks and Victoria Secret lip glosses There’s a wider range of products in my professional kit though.
What are your beauty dos and don’ts?
I have a long list of do’s and don’ts but the few I always repeat to my clients are:
– Don’t go to bed with your makeup on EVER!
– Do exfoliate your skin at least once a week – face and body.
– Always use a face moisturiser with an SPF
– Don’t use a razor blade to shape your eyebrows; tweeze or thread them instead.
– Always use a primer before you apply your foundation or powder.
– Do get regular facials to help reveal clearer looking skin and a nice healthy glow.
Whose makeup do you always admire?
Lately it’s been Kerry Washington; I love how simple and flawless her makeup is. Like I always say, “there’s beauty in simplicity.”
Can you please share an ‘oh no, I didn’t’ moment with us?
Hmmm… I haven’t had one of these in a very long time! Actually, can’t remember the last time I had such a moment.
If you had to give just one beauty tip/piece of advice, what would it be?
Drink lots of water, at least 2-3 litres, daily. This is something I swear by. I believe beauty is skin deep and looking after your insides is one of the best ways to maintain your overall external beauty.
“There’s beauty in simplicity.”
What is your beauty fantasy?
Working with Alex Box has always been a fantasy of mine. Her creativity is beyond this world and her work always portrays the artistic side of makeup, which is something I greatly admire.
If you could, what would you like to change in the beauty industry?
Right now, the ‘exaggerated brows’ trend is something I think needs to stop. There’s nothing pretty about having eyebrows that look like they’ve been plastered on your face with a permanent marker. Whatever happened to the good old days of having softly filled out brows that look natural?
Image Source: Imelda Ladebo, @beautyboudoir_l