Top fashion photographer Rankin has collaborated with RED by the Bank of America – a charity program that pledges money towards the UN Foundation Fund for AIDS, Tuberculosis and Malaria – to create a series of portraits of Zambian families who’ve been helped by AIDs charities so far.
Aimed to capture what an AIDs-free generation would look like, the portraits show HIV-positive mothers with their children, who – through special treatment – were able to be delivered without also having contracted the disease.
Their images appear alongside each family’s story, with RED explaining of the project;
“Today, thanks to free access to lifesaving medication, HIV-positive women can lead healthy lives and deliver healthy, HIV-free babies. But there’s more work to be done. 600 babies are born with HIV every day, but we can bring that number closer to zero.
That’s why, in an effort to raise awareness, we’re sharing the stories of the amazing mothers and children of Zambia whose lives were changed as a result of this HIV medication. Plus, meet a few of the hardworking healthcare workers who are leading the fight toward an AIDS free generation.”
In a short video showing the behind-the-scenes of the shoot, as well as interviews with some of the families involved (see it here), Rankin said of his subjects;
“This is actually what an AIDS-free generation looks like.”
Take a look some of the portraits below and then catch up with the full story behind Rankin, Red and Bank of America’s collaboration here.
Image source: Red.bankofamerica.com
