Celebrations are in order in the Fenty household. Two weeks after Rihanna launched her LVMH-backed fashion brand to the acclaim from industry insiders (Edward Enninful was the first male to buy a piece from the collection), the musician-turned-mogul has tucked another achievement under her belt. According to Forbes, the “Work” singer is now the wealthiest female musician in the world. Her $600 million fortune trumps the earnings of Madonna ($570 million), Céline Dion ($450 million) and Beyoncé ($400 million).
Most of the self-proclaimed bad gal’s fortune comes not from the royalties of her eight studio albums, but her Fenty empire. When Fenty Beauty launched in September 2017, it sold $100 million worth of products within weeks owing to the inclusive product formulations, messaging and pricing promoted by Rihanna as her own best brand ambassador. Savage X Fenty, her body-positive lingerie line, was propelled to success by the hype from her 71 million Instagram followers before the online store even opened in May 2018. By the time there were murmurs of Fenty fashion in the works, Rihanna’s world domination was well underway, and behind her were an army of “woke” women who ask more of brands. Fenty reportedly made $570 million after only 15 months.
Let’s not forget that as well Fenty-fying our make-up bags and wardrobes, Robyn Rihanna Fenty also cracked Hollywood over the last two years. Roles in blockbusters Valerian and the City of a Thousand Planets and Ocean’s 8, plus indie project Guava Island, meant that she could flex her status as a multi-hyphenate once again. And, of course, there’s the lingering promise of new music underway.