Saturday, November 27, 2021

Rihanna Trademarks Her Name for Possible New Fashion & Beauty Brands (Misses the Trick on a Few, too)

Robyn Rihanna Fenty, known to the entire globe simply as Rihanna, has just filed documents trademarking her name – a hint that a few new fashion and beauty brands from the star could well be on their way.

With the “Fashion Killa” (as she is dubbed and described by A$AP Rocky in his Rhi-dedicated track) already a familiar face in fashion, with numerous big brand collaborations already under her belt, a heap of designer friends and legions of fans following the star and her ventures, it’s no surprise that the Bajan beauty is thinking about launching her own solo brand.

Rihanna revealed this week her promo shots for her latest line with MAC - a new collection that includes a range of frosted lipsticks
Rihanna revealed this week her promo shots for her latest line with MAC – a new collection that includes a range of frosted lipsticks.

And with Rihanna and her team having bought the TMs for a wide range of possible products, it seems Ms Fenty now has her pick of lines to launch. The “Umbrella” star has purchased rights to: Fenty Apparel, Fenty Beauty, Fenty Clothing, Fenty Cosmetics, Fenty Face, Fenty Intimates, Fenty Lingerie, Fenty Makeup, Fenty Nails, Fenty Swim, Fenty Swimwear, Boomflick, Fenty Corp, Robyn, Fenty 88 and Rhi Rhi. In other words, for Ms Fenty, the future is full of new namesake-d possibilities.

But while we at SPICE eagerly expect the start of Rhi’s fashion and beauty world domination, we’ve also thought about some of the brand names the star might’ve missed when filing: Fenty Fresh (is a good one, relating to feminine hygiene products to be sprayed  before stepping out sans Fenty Lingerie, as the star usually does), Fenty F*** Yous (which could actually be a service one might use for tailor-made comebacks and responses to haterism online – of which Rihanna is Queen) and Fenty’s Frosted Lipsticks (because let’s face it, when her new collaboration with MAC really does bring frosted lips back, she gon’ wan’ mo’ than a slice o’ that pie…);

Rihanna sarcastically replying to MTV's Tweet over her marijuana pics on Instagram
Rihanna sarcastically replying to MTV’s Tweet over her marijuana pics on Instagram – a could be poster for her Fenty F*** Yous business

Rhi throwing shade at Ciara after alleged Twitter beef
More for the brand portfolio: Rhi throwing shade at Ciara after alleged Twitter beef

We all remember this ultra sheer dress, which the star wore to the 2014 CFDAs to collect her award as Fashion Icon of the Year
Time to whip out the Fenty Fresh. We all remember this ultra sheer dress, which the star wore to the 2014 CFDAs to collect her award as Fashion Icon of the Year

And here's another dress for which no undies were needed - a gold butt and side-boob revealing dress which Rhi wore to the Met Gala after party this year. 
And here’s another dress for which no undies were needed – a gold butt and side-boob revealing dress which Rhi wore to the Met Gala after party this year. Beautiful, but post-twerk, some Fenty Fresh could really be quite necessary

We’ll look out for more on why Rihanna has trademarked her name and word on which possible new fashion and beauty brands she’s really considering launching. In the meantime, check the star out in A$AP Rocky’s “Fashion Killa” vid, below;


Video & image source: Youtube.com, Mtvhive.com, Instyle.co.uk, Celebuzz.com

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