Samson Soboye, creative director and founder of the SOBOYE boutique in London – a fashion industry professional who is also known for organising the African Fashion Street Style Festival, held smack bang in the middle of Shoreditch – shares the inspiration and direction behind this boutique, with SPICE, which you can see here below in our episode of SPICE Focus.
Known to stock his own label and other unique and eclectic fashion and lifestyle brands from across Africa and beyond, Samson also reveals his thoughts on why Africa is now the spring bed of opportunity and why Nigeria is no longer seen as the #419 capital;
SPICE Focus presents interesting and innovative groups and individuals in the fashion industry, both locally and internationally – from designers and retail owners, to editors and industry experts. The series of shows provides an insider-access, detailed scoop on pertinent individuals and their businesses, which you do not ant to miss.
Watch Full episodes on SPICE TV, Channel 192 DStv.
Image source: Sharon Simpson
