Monday, September 20, 2021

SA’s Cool Kids Talk Being Creative & Shaping Young South Africa

In celebration of Youth Day yesterday in South Africa, some of the country’s best young creatives have been caught on film, discussing their country’s changes and the opportunities they have to shape its future.

Directed by Takezito, produced by Between 10and5 and including interviews with illustrators, graphic designers, photographers and musicians, the film, titled Young South Africa 2015, talks of a “paradigm shift” in SA and uses colourful overlays to “represent the fresh ideas being born out of this generation of ‘creative warriors’.”

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In its opening, creative director Dillion Phiri explains;

“…For too long, we didn’t know who we were, but now there’s been a change. We actually started having things defined – our identities, our differences, also our commonalities too.

Somewhow I feel I can participate in the birth of a new identity, of a new country.”

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Echoing similar feelings, illustrator Pola Maneli says;

“We’re finally starting to be in a position where we are able to determine our own futures, where we kind of feel like we have something to say in where the future of this country’s headed.”

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While concerned with the new beginnings and positive change in South Africa, there’s also talk of the traditions that have built its foundations, with designer and illustrator Lazi Mathebula revealing his aims to “preserve what I know about the African culture,” and graphic designer Rendani Nemakhavhani saying;

“We come from a place where are not taught enough about our own kind of work. As the creatives of now, it’s very important for us to record all of that.

The past puts us whew we are today. We need to know how we got to where we are.”

Watch the full film here below and let us know what you think to it in the comments box or online @SPICETVAFRICA.

Video & Image source: 10and5.com

 

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