Last, Friday, on the 26th of February, SPICE TV took Social Media Week Lagos with a fun panel session on ‘Channeling Fashion: How the African Media Can Tell the African Narrative’, with a lineup of speakers including designer Lisa Folawiyo, photographer Kelechi Amadi-Obi, PR whiz Bukky Karibi-Whyte, retail pro Funmi Daniel, entrepreneur and Glam Report‘s Bola Balogun and our stylish channel manager Pepper Chikezie.
Plenty of attendees interested in fashion, beauty, lifestyle and all things digital headed to the event, with the insight and networking opportunities making it one of the hottest tickets from the week.
Didn’t get to make it in person? Don’t worry, as we’ve all the best quotes and pictures from the day here below – plus some quick video takeaways on who are panel stalk most on social media.
READ MORE: ALL THE AFRICAN INSTAGRAMS TO FOLLOW NOW
Take a look and continue the discussion with your opinions online, by tagging us @SPICETVAFRICA using the hashtag #SMWChannelingFashion.
On Social Media Changing the Game
Kelechi Amadi Obi;
“Social Media has taken the ultimate power away from the gatekeepers of the industry and given opportunity for all.”
…Olajumoke is an example of how one story can reach the world through social media her story can ready in multiple languages online because how far her message went through social media.”
“Social Media has proved that you can have a business and make money from your bedroom.”
“We have a lot of amazing fashion designers coming from Africa… It is time to tell the African fashion story.”
Tips & Advice On Best Practice
“…As a designer there is nothing wrong with endorsing another brand on your social media platform as this is one of the reasons why we are in the business.”
“I am going to keep it real, brands and designers need to focus on getting the product and craft right first, then followed by social media… Instagram is just an extension of your brand and business.
Social media is where you should extend your brand not depend on it.”
“Social Media involves you being consistent to be relevant… Consistency is key.”
“What you can find on blog A is the same thing you can find on blog B, C and D. For budding media entrepreneurs, always try to find a unique voice and angle in what you want to showcase.”
“Put a structure in place than popularity on social media will follow… Be focused.”
“Social media is not about the numbers of people but the quality of people engaging with your work.”
“Having a lot of social media followers with no money to show for it, is like being broke and popular… Nah.”
On Challenges the Industry & Creatives Face
Kelechi Amadi Obi;
“A strong challenge facing the industry, which needs to be addressed – especially [for] creatives and photographers – are copyright issues and people passing off work as their own on social media.”
Our Panel on Using Social Media & Sharing the African Narrative
“It is not easy to represent African fashion with a unique editorial voice, however there is so much happening and we try to maintain a strong editorial stance on what we showcase and put on all our platforms.
…One of the reasons why I love our producers is that they are not phased by social numbers and hype but always strive to source and research quality stories and individuals.”
“Lisa has been amazing in making luxury fashion and luxury design in Nigeria accessible to all.”
“I love social media. We have always been about creating a brand that transcends beyond Nigeria or African boarders [and] social media has definitely pushed us further as a global brand.
…Though we are in the Luxury business, we want to be able to talk and engage our audience.”
“It is important and very relevant to present African Fashion now.”
But what do you think? Did you attend out event? Tell us your thoughts on Lisa Folawiyo, Kelechi Amadi-Obi, Bola Balogun, Pepper Chikezie, Funmi Daniels and Buky Karibi-Whyte’s comments on sharing the African fashion narrative, online by tagging us @SPICETVAFRICA , using the hashtag #SMWChannelingFashion.
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