Unique in its decision to determine a winner solely through data analysis, the awards will name the winning entrant after studying the reach and influence each blogger, Instagrammer, Tweeter and YouTuber has across the continent.
Speaking of the innovative awards event, co-founder of the initiative, Mike Sharman says, “The African Blogger Awards are the first completely impartial, objective awards for online and social influencers on the African continent because winners will be determined by data analytics provided by Webfluential, and not through peer nominations.”
There will be 36 different categories, allowing entrants to be measured fairly against their peers and the marketing industry – including advertisers, public relations agencies and media buyers – an accurate indication of the most relevant online and social media influencers to include in their campaigns. The winners will be revealed at an awards ceremony in Johannesburg, South Africa on 18th April 2014, though co-founder Murray Legg adds that “as the competition grows, we plan to host the awards ceremony in other cities on the African continent each year, in recognition of the enormous influence that the online community has on news, lifestyle, media and marketing across the continent.”
Entry is free and open to anyone who is a permanent resident of any African country, and entrants are required to register their blog, Twitter, Instagram or YouTube profile (or a combination of such sites) on Webfluential by 9th March 2014 at midnight GMT+2. The preliminary results will be announced on 16th April 2014 via the competition’s Twitter profile (@African_Blogger) before the overall awards for Africa’s Top Blogger, Top Instagrammer, Top Tweeter and Top YouTuber are announced at the awards event in Johannesburg two days later.
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Image source: Africanbloggerawards.com