What a time to be alive. In a time where inclusiveness and ageism is finally being acknowledged by designers and beauty brands. The long over due acceptance of people with distinctive features is finally creating a sense of togetherness amidst people. Zara featuring legendary models, cover girls diversity campaign, Rihanna’s ground breaking 40 shades of foundation for every skin tone.
Now Wet n Wild has featured a model with albinism in their latest campaign. As surprising and somewhat disappointing but yet exciting as this news may seem, this is campaign is the first time a model with albinism is a part of a big beauty launch.
Diana forest is the name of the model, who will be joined by Musician Michelle Zauner, Olympic weightlifter/ model Briana Marquez, amputee rights advocate Mama Caxx and transgender model Valentijn de Hingh.
The Wet n Wild “Breaking Beauty” campaign is already beaming appreciated for its beautiful choice of people for the campaign. It will get more appreciation from vegans who can also use the new products, because most of them are vegan.
What’s more is that the products are super affordable (we are talking $9 for a cushion compact).
According to POP Sugar, the “Breaking Beauty” collection will have 8 items, which will include 20 foundation shades, eyeliner, and eye shadow palettes. The products will be launch in December on the brands official website and hit stores sometime in January 2018.