The term Haute Couture is loosely used around the world by different designers these days, especially in the African continent, when most designers believe it is cool and fancy to add the word to the name of their brand with hopes of creating a virtual reality as to what it is their brands truly represent, which in most cases are just regular fashion houses or tailor shops.
The word Haute Couture is a French word, which means High earned Fashion. Garments from high quality and expensive fabrics, usually sewn with extreme attention to details, sewn by professional tailors who use time consuming methods to attain their final result, which is usually a perfect fit and flawlessly elegant, in an exclusive trend setting fashion.
Unlike other parts of the where the word Couture can be taken up by just anybody, without being a true fashion representative of what the word means, in France Haute Couture is a protected name that cannot be used except by firms that meet certain well defined standards and are approved by the Chambre de commerce et d’industrie de Paris, which is a “the regulating commission that determines which fashion houses are eligible to be true Haute Couture houses”. Their rules state that only “those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves” of the label haute couture.
- Do you agree that the word Haute Couture is loosely used by African fashion brands?
- Do you think the name is a bit misleading to customers who pay a lot of money in expectance of getting Couture quality?
- Do you think the name is playing on the intelligence of naive customers?
- Or do you think it’s a harmless marketing strategy.
Find out what the jury on Style 101 thinks. Featuring Mai Atafo, Yummie oghebor, and Adeolu Adefarasin with our host Idia Aisen.
I must get across my gratitude for your generosity giving support to persons that should have guidance on this one concept. Your special dedication to passing the message around became certainly valuable and have always permitted those like me to achieve their objectives. Your insightful facts indicates a lot a person like me and additionally to my mates. Warm regards; from everyone of us.
I intended to post you a little remark so as to give many thanks over again for those stunning secrets you’ve featured here. This is so tremendously open-handed with people like you to offer freely exactly what some people would’ve supplied as an e book to make some dough for themselves, particularly now that you could have tried it if you ever desired. The principles additionally worked like the good way to be sure that someone else have a similar interest just like my personal own to understand lots more with respect to this condition. I think there are a lot more pleasant sessions ahead for many who scan your blog post.
Thank you so much for providing individuals with such a memorable possiblity to discover important secrets from this website. It really is so awesome plus full of fun for me and my office mates to search your web site not less than three times per week to learn the newest secrets you will have. And lastly, I am just certainly astounded with the perfect suggestions served by you. Some 3 ideas in this article are particularly the most beneficial we’ve ever had.