Wednesday, February 21, 2024

Zoe Saldana Fronts as New Face of L’oreal Paris

Widely known for her role in Star Trek, Avatar and Pirates of the Caribbean, Zoe Saldana has recently been named the new spokeswoman for L’oreal Paris.

The stunning star said of landing her latest role with the brand;

“Growing up, I was taught to believe that I am capable to do anything a man can do. This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.

As a L’Oréal Paris spokesperson, being able to say, ‘We’re worth it,’ means so much to me. I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand.”

Zoe also says she is a makeup minimalist and is more often than not seen with gorgeous skin and loud colour on her lips (which she attributes to growing up with a house full of women who loved dark pouts).

When asked why Zoe Saldana was selected, Cyril Chapuy, who is Global Brand President for L’oreal Paris, said’

“Zoe astonishes with her audacious style and feline beauty. Attached to her values, unafraid to speak her mind, and confident in her own skin, she embodies infallible force and asserted femininity.”

We at SPICE say congratulations to Zoe and can’t  wait for her first campaign with the brand, which will include TV and print ads.

Image source:

Other Articles



Please enter your comment!
Please enter your name here